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Our Mission: Goodwill strengthens communities by empowering people in need to reach their full potential


To us, “GOOD” is not just a word. It’s a mission. We believe that having a GOOD home, a GOOD job and GOOD food, is a GOOD thing. And those GOOD things should be available to everyone. That’s why we create programs and services that support the basic needs of life. But what we do goes beyond the basics. Our programs are not about a hand out. Our programs provide an opportunity for lifelong change through learning, hands-on training and empowerment. That’s where GOOD happens. And it’s happening right here, every day.

But we can’t do GOOD without you. Every time you donate, shop at one of our stores, volunteer your time, you are helping to power the GOOD in our community. Every dollar, every dress, helps us provide housing support, workforce training and healthy meals to our neighbors in Northern Michigan. Yes, our neighbors. And those important skills, combined with compassion, have the power to transform a person. We’re providing people an opportunity to change.

Because when we change lives through GOOD, we change lives for GOOD.

Goodwill is a 501(c)3 nonprofit organization.