• Goodwill Optical

Goodwill Optical

SPECIAL NOTICE: Due to COVID-19, the optical store is closed until further notice.

*Goodwill Optical is a separate corporation and not affiliated with Goodwill Northern Michigan.


Goodwill Optical is located inside the Goodwill Store at 2279 S. Airport Rd West in Traverse City, Michigan.

Eye exams, by a licensed Doctor of Optometry, are available at the ultra-low cost of just $49.

Appointments may be scheduled by calling 231-932-1520. Walk-ins are also available as time permits.

Goodwill Optical offers a wide selection of brand new eyewear, available with scratch protection plastic lenses for as low as $69 complete.

Transitions lenses and digital lens options are also available. Outside prescriptions for those patients who have already had their eyes examined can also be filled.

Medicare and Medicaid are accepted for eye exams and glasses but other insurances are not accepted. A Goodwill Optical representative will supply the patient with an itemized receipt to submit to their insurance company for reimbursement


Contact Goodwill Optical
Phone 231-932-1520 or email