News & Events

8/18/16 — Workers on Wheels Awards Seven Vehicles to Hardworking Families Across Northern Michigan


August 18, 2016 (Traverse City, Mich.;) Goodwill Northern Michigan’s Workers on Wheels program will announce and award seven vehicles to local, hardworking families across northern Michigan on Thursday, August 25 at 8:30 a.m. at the Charlevoix Goodwill Retail and Donation Center located at 402 Petoskey Avenue in Charlevoix, Michigan 49720.

The community is invited to meet the recipients, at this MacDonald Garber Broadcasting media sponsored announcement event, who were nominated by fellow community members as families that are in need of safe and reliable transportation.

Goodwill planned to award three vehicles during their July promotion calling on community members throughout their 19 county service area to submit nominations of families in need of transportation. The outpouring of support demonstrated by northern Michigan residents proved many compelling stories of working families, struggling to provide for their families.

“After reading through more than a hundred nominations, the need for safe and reliable transportation across our service area was evident,” said Heinert, Goodwill Northern Michigan Workers on Wheels (WoW) director. “This hand up in transportation access will make a significant impact in the lives of these hardworking men and women and their children, ultimately strengthening our communities throughout our northern Michigan service area.”

The deserving recipients of the seven vehicles include hardworking folks working multiple jobs and range from a single mother with health concerns and no coverage to a family with four kids under the age of six, who was nominated by the father’s employer. Recipients, chosen from each region of northern Michigan, reside in the following communities: Alpena, Cheboygan, Emmet, Grand Traverse, Otsego, and Wexford.

“It’s an honor to make this announcement of widespread community impact at our Charlevoix location,” said Heinert. “The Charlevoix retail team and customers recently contributed the highest percentage for the WoW Retail Round Up. That is an impressive amount of community support that will help us do more for those in need of transportation.”

Throughout the year, Goodwill’s nine retail locations encourage customers to round their purchases to the nearest dollar for an added benefit in funding the organization’s Housing, Jobs, and Food resources and programs, including Workers on Wheels.

The WoW program has distributed more than 1,000 vehicles to families across the Goodwill’s service area since it began in 1999. Heinert, who cultivates and curates a mix of donated and purchased cars will take any donation because it can make a difference.

WoW vehicle recipients have reported a 50 percent increase in earnings due to picking up more shifts and reported a 79 percent increase in extracurricular activities for their children.

“Thank you to the communities for their participation,” said Heinert.”By taking time to nominate a fellow neighbor in need of transportation, together we are changing lives through GOOD for GOOD.”

Heinert hopes this process broadens community awareness of the Goodwill WoW program to encourage folks in the area to consider donating their pre-loved vehicle so that we can provide a transportation solution to more struggling families that meet the criteria which includes being employed, and a valid Michigan drivers license.

Donated cars are inspected and repaired by a team of local and regional mechanics.

Goodwill Northern Michigan strengthens communities by enhancing the dignity and quality of life for people in need by overcoming barriers to opportunities through learning and the power of work. Learn more at

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