News & Events

5/30/16 — Goodwill tops Brand World Value rankings

Goodwill took the number one spot on the 2016 Brand World Value Rankings! The survey asked 3,000 consumers to rank their favorite and least favorite brands based on the good they do in the world. Goodwill topped the list followed by Amazon and Google. Here’s a list of the top ten:

Best Brands overall:

Goodwill
Amazon
Google
Kellogg’s
Paypal
Disney
Girl Scouts of the U.S.A.
Kraft
Johnson & Johnson
Dove

For a complete summary of the survey check out Ben Schiller’s article on fastcoexist.com.

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