6/10/12 — Special Needs Artists to Create Recycled Lee Jeans Cards
Paperworks Studio, has teamed up with Lee Jeans to release an exclusive line of Lee Jeans recycled denim greeting cards. The one-of-a-kind handmade cards will be made by an exceptional team of artists with special needs and disadvantages. Paperworks Studio is the only company in the world that makes 100 percent recycled blue jean cards with such an inspiring team.
“This is a great day for Paperworks Studio and our talented artists,” said Margaret Alexander, Director of Paperworks Studio. “We are so excited to have such an iconic brand like Lee Jeans help us grow. They are truly making a positive impact in the lives of hundreds of individuals who typically don’t have the opportunities that most people have.”
In addition to receiving a gaylord of denim leg panels, which will serve as the materials for the cards, each Paperworks Studio artist involved in the creative process will also receive a new pair of Lee Jeans.
“When I told one of our artists that Lee would be giving him a new pair of jeans, he gave a warm, genuine smile and made no delay in telling me his size,” said Alexander. “It was a great moment and I wouldn’t trade it for anything.”
Paperworks Studio and Lee Jeans first connected via social media, and it did not take long for the companies to find common ground. For both businesses, quality continues to be a major emphasis, as well as making a positive impact on the world.
“The craftsmanship and quality of our handmade greeting cards are extraordinary, and Lee Jeans has stood for quality for over 100 years,” said Alexander. “Moreover, we believe in making a difference in people’s lives and Lee Jeans has displayed the same belief by having a special Lee Jeans card and giving our artists the opportunity to showcase their amazing work.”
For Lee, this opportunity has been nothing short of inspiring.
“We are so happy to be working with such an inspirational company,” said Liz Cahill, Vice President of Marketing and Advertising for Lee Jeans. “We think the cards are wonderful and the people who make them are without a doubt exceptional.”